SOUPREME | Branding.

Logo Design Selected + Brand Identity Proposal (Partially Implemented)

Whittier, CA • 2026 • Isaac Resurreccion

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About the project

    • Planning & Project Manager : Juniper Yang

    • Marketing Designer : Isaac Resurreccion

  • Year Completed: 2026

    Location: Whittier, CA

    https://www.soupremeco.com/

    SOUPREME Branding Proposal Project

    JDEA STUDIO developed a branding design proposal for SOUPREME, a Vietnamese pho-focused F&B brand. As part of this project, the logo design was officially selected and implemented, while the broader brand identity system remained at the proposal stage.

    Recognizing SOUPREME’s youthful and energetic brand character, we sought to position the brand beyond the conventional image of a traditional Vietnamese restaurant. Instead, we reimagined SOUPREME as a next-generation street-culture–inspired F&B brand.

  • - Branding Identity
    - Concepting
    - Logo Design
    - Icon Design