Seoul Stop | Branding.

Logo Design + Brand Identity + Concepting

Buena Park • 2024 • Isaac Resurreccion

Sign on train reading 'Seoul Stop' with the subtitle 'Korean Convenience Store', set against a blurred train in motion at a station.
A subway station with a sign labeled 'Apgujeong' in Korean, English, and Japanese, and colorful seats in red, green, and blue against a tiled wall.
A sign with text in Korean and English promotion for a Korean convenience store called Seoul Stop. The sign features large blue and orange lettering, with the English words 'SEOUL STOP' prominently displayed, and smaller Korean text vertically aligne
A round orange checkmark icon with a smiley face, one eye as a dot, a raised eyebrow, and a big open mouth, set against a light background.
A color palette chart with four swatches labeled with their hex codes and color names: Energy Orange, STARSTRUCK, a light gray, and a pale blue, with the heading 'COLORS' in blue text at the top left.
An infographic displaying different font styles and text samples. The top left shows the word "FONT" in blue with a stylized font. Below it are the uppercase alphabet letters in blue. The top right has the phrase "SEOUL STOP" in orange with rounded s
Graphic showing icons from Google Ads with three blue squares each containing an orange icon: an arrow pointing down-left, and arrow pointing up-right with a circle, and an arrow pointing up-left with a circle. The letters S in blue and orange are be
A signboard for a Seoul subway station kiosk, showing an illustration of a subway train, icons, Korean characters, and various text labels including 'Feeling the Seoul' with a winking face icon, 'Good Eats', and an exit sign, all in blue, orange, and
A cardboard box sealed with orange and blue SESS tape featuring smiley face icons.
Two arranged stickers on cloth, one orange with a white symbol resembling a dollar sign, and one blue with a white symbol of a smiling face with one arm raised.
White long-sleeve shirt hanging on a white hanger on a clothing rack, with a winking face emoji printed on the left chest area.
Flat white shopping bag with Seoul Stop logo and text design, arranged overhead on a white background.
A round container of instant noodles with a silver lid and orange accents, placed on a light background, next to a close-up view of cooked curly ramen noodles.
Interior of a travel convenience store with shelves stocked with various products, including instant noodles, bottles, and cups, and signage indicating weekly top 10 items, with a woman shopping in the background.
Inside a modern cosmetics store with shelves of beauty products, a pink themed makeup section, and a checkout area. People are shopping and interacting with displays.
Inside a retail store with various products on display, including skincare and cosmetics. There is a colorful section named 'LINE FRIENDS' featuring plush toys of cartoon characters. Customers are shopping and walking through the aisles near signs in
Inside a subway station, shown are train doors with a green sign displaying station information, retail shelves with snacks, and an area with staff at a check-out counter.
A woman shopping in a retail store near health and wellness products. She is looking at shelves with bottles, jars, and small containers, with a sign above that reads "This Stop is Health Station." To the right, there are snack shelves with chips and
Interior of a colorful cafe or waiting area with blue and red stools, orange and blue chairs, and a woman sitting at a table. Behind a glass storefront, a shop displays various food items or products. Signage indicates directions and a subway station
Orange background with a white logo at the center that reads 'D&A STUDIO' and the words 'THANK YOU' in blue below it. The logo features a stylized 'D' and 'A' interconnected.

About the project

  • Planning & Project Manager : Juniper Yang

    Marketing Designer : Isaac Resurreccion

  • Year Completed: 2024

    Location: Buena Park, CA

    JDEA Studio recreates a retro-vibe of an old Korean metro station at Seoul Stop at The Source. Utilizing subway station-style branding and concepting transports customers to Korea itself.

    Being a convenience store, we at JDEA Studio take into account the fun and simple nature of the setting for the branding identity. Happy faces, and bold lettering line the walls of the shop. The winky face is a direct transformation of the flag of Seoul which utilizes the symbols of the mountain, sun, and river of the city.

  • Branding Identity

    Concepting

    Logo Design

    Banner Creation