mama chai’s | Branding.

Logo Design + Brand Identity + Concepting

Fullerton • 2025 • Juniper Yang

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About the project

Planning & Project Manager : Juniper Yang
Marketing Designer : Juniper Yang + Isaac Resurreccion
Year Completed: 2025
Location: Fullerton, CA
https://www.instagram.com/mamachais/
Mama Chai’s introduced a new brand identity with the opening of its second Fullerton location, e volving from a regionally themed look into a universal brand that can grow across all markets.
Rooted in the Korean family name Chai (채), the new visual identity draws inspiration from the Korean consonant ㅊ, reimagined as a floral form.
The Branding & Design features soft, connected curves that express connection across generations, communities, and cultures.
Branding Identity
Concepting
Logo Design
Icon Design