GOM SNOW DESSERTS | Branding.

Logo Design + Brand Identity + Character Design + Marketing Design

Oxnard, CA • 2024 • Isaac Resurreccion

Illustration of a cartoon bear, Gomy, and his friend Finny, against a brown background. The bear is holding a speech bubble with "Hi." Text reads: "Meet GOMY and his BFF Finny. They spend their free time eating their favorite foods, taiyaki and bings
Round outdoor sign with bear logo on building
Exterior of a dessert shop with a sign reading 'GOM Snow Desserts,' featuring glass doors and windows, a small bench, a street lamp, and a tree on the sidewalk.
Four color swatches labeled with hex codes and RGB values: #31160f (dark brown), #9b6d4b (medium brown), #ceb8a3 (light tan), and #ddcfc2 (very light tan).
Logo with bear face for GOM Snow Desserts, featuring stylized bear face and letter G.
Four variations of the "GOM Snow Desserts" logo, featuring a simple bear face with the word "GOM" below and "Snow Desserts" underneath in different color schemes.
Logo featuring the word "GOM" with circular design elements and text "SNOW DESSERTS"; next to a panda face illustration made with geometric shapes.
Sample fonts featuring 'GOM' and 'Grover' with alphanumeric characters displayed.
Nighttime urban scene with light trails on curved road, palm trees, commercial signs for Ulta Beauty and Target, and mountain backdrop.
Person holding a phone displaying an email about GOM Snow Desserts opening, featuring an image of shaved ice with toppings and text about the dessert opening location.
Illustration of a cute bear character named Gomy, with a sweet personality, represented in a color palette of beige and brown tones. Gomy has a heart-shaped nose, enjoys desserts, and has a clumsy, quirky, and silly demeanor. Best friend is Finny the
Illustration of cute cartoon bear in various poses, including basic poses like standing, waving, and sleeping, and food-related poses such as interacting with a fish-shaped pastry, a strawberry, a lemon, and being between cookies.
Illustration of bears in playful poses, including one in a mug, another with a fish inside a cup, and one on a spoon. Below, a bear is swimming with a snorkel and a fish, holding a fish, and floating with a fish in a swimming ring. Labeled 'Playful P

About the project

  • Planning & Project Manager : Juniper Yang

    Marketing Designer : Isaac Resurreccion

  • Year Completed: 2024

    Location: Oxnard, CA

    https://www.instagram.com/gom.oxnard/?hl=en

    GOM Snow Desserts in Oxnard, CA is a Korean dessert shop known for their bingsu and taiyaki sweets.

    JDEA Studio took lead in branding identity, character design, and concepting as a whole. This is reflected clearly in the marketing design, interior design, and packaging throughout the shop as a whole.

  • Branding Identity

    Concepting

    Character Design

    Logo Design

    Marketing Design