GOM SNOW DESSERTS | Branding.

Logo Design + Brand Identity + Character Design + Marketing Design

Oxnard, CA • 2024 • Juniper Yang & Isaac Resurreccion

GOM logo featuring a stylized animal face with black eyes and nose, and the words "GOM" in large beige letters with "SNOW DESSERTS" below, on a light background.
A cute illustration of a white bear waving and saying hi, with a small happy brown dessert character, against a dark brown background.
A minimalist logo design for a brand called GOM, featuring a stylized bear face with two oval eyes, a heart-shaped nose, and a simple curved mouth. The background is light beige. The text includes "MAIN LOGO" in the top left corner and "SNOW ♥ DESSER
A monogram featuring a large dark brown letter 'G' with a smiling teddy bear's face integrated into the center, on a light beige background.
A color palette with four shades of brown and beige, each labeled with their hex codes, RGB, CMYK, and Pantone numbers. The palette is titled 'COLORS' and the background is off-white with a small heart icon below the palette.
Typography overview demonstrating custom font 'Gom Font' with bold style for titles, regular style for headers, and subheading 'Snow Desserts' with sample alphabet and numbers on a light background.
A graphic design with a pattern of repeated 'OMG', 'GOM', and 'OMC' in brown and tan colors on the left side, and on the right side, a large text that says 'I ♥ GOM' with smaller text underneath that reads 'SNOW DESSERTS'.
A tray with four fish-shaped cookies, a cup of green ice cream in a container with a bear face, and a cup of shaved ice topped with red beans in a container with a bear logo.
A beige thermos with cartoon stickers that say "I love GOM" and feature cute bear and bear cub characters, strawberries, and pumpkins, with the text "Snow Desserts."
Sign with a cartoon bear's face in black and white, attached to a beige stone building.
Billboard advertisement for GOM Snow Desserts with a bear character and an image of a dessert topped with whipped cream and mango chunks, alongside text promoting the new store opening.
Person wearing a white T-shirt with a cartoon bear, lion, and chick design, seen from the back.
Cute polar bear character named Gomy with a sweet tooth, showcasing three different expressions, on a brown background with color palette, character details, and personality traits.
Cute illustrated bears demonstrating different poses, including basic, food, and sleep positions, on a lined background.
An art rendering of an outdoor shopping area with a GOM Snow & Desserts store, featuring large windows, awnings, and street lamps, sidewalk benches, small trees, and plants.
Interior of a modern cafe with a counter, digital menu screens, plush toy displays, and seating area with a customer
Modern cafe interior with light-colored walls, large teddy bear decoration, and white tables with chairs. A woman is sitting at a table holding a drink, and artwork of a bear with the word 'Hi' is visible on the wall.
Image of a shopping plaza with multiple storefronts, including a GNC store and a Cinnabon bakery, with trees and sidewalk in front.
Interior of a modern cafe with a counter, menu boards, wooden chairs, and tables along a wall with a design of large white letters and cartoon bear art.
Empty café with white tables, wooden chairs, a beige cushioned bench along the wall, a large white 'GOM' sign on the wall, a cartoon bear drawing saying hi, and modern lighting fixtures.

About the project

  • Planning & Project Manager : Juniper Yang

    Marketing Designer : Isaac Resurreccion

  • Year Completed: 2024

    Location: Oxnard, CA

    https://www.instagram.com/gom.oxnard/?hl=en

    GOM Snow Desserts in Oxnard, CA is a Korean dessert shop known for their bingsu and taiyaki sweets.

    JDEA Studio took lead in branding identity, character design, and concepting as a whole. This is reflected clearly in the marketing design, interior design, and packaging throughout the shop as a whole.

  • Branding Identity

    Concepting

    Character Design

    Logo Design

    Marketing Design